Andrew Tate is all over social media – or at least news of him is. Last week, Tate was banned from a range of social media sites – Facebook, Instagram, YouTube, TikTok, Twitch and Twitter – dealing a painful blow to his online business at Hustler’s University.
His face, virtually unknown just a few months ago, is now seemingly everywhere.
Long story short, 35-year-old Tate is a self-help personality who revels in misogyny. In an attempt to extol men’s wisdom to help them “escape the matrix”, Tate falsely claimed that women bear some responsibility for being sexually assaulted and that they have no “innate responsibility and honor”.
Before his videos were banned, they garnered billions of views on TikTok and Instagram. His main business venture of late was Hustler’s University, an online course for aspiring alpha males that taught crypto-currencies, stock investing, and freelancing.
“He’s the whole package in terms of emerging new forms of anti-women, right-wing extremism that we’re seeing,” said Deakin University’s Josh Roose, a political sociologist who studies extremism and masculinity. “It mobilizes a feeling of not only insecurity, but also anger.”
After social media platforms blocked him, a Tate spokesperson told Bloomberg: “Banning Andrew Tate from these platforms might seem like the solution, but it’s not that simple. Removing Tate’s voice does not allow for a kinder society without hate.”
That’s not how TikTok sees it.
“Misogyny is a hateful ideology that is not tolerated on TikTok,” a spokesperson for the company said. “We’ve been removing offending videos and accounts for weeks, and we welcome the news that other platforms are cracking down on this person as well.”
Says Roose: Tate is “an example of what these [social media] regulations have been put in place that need to be addressed.”
Who is Andrew Tate?
Starting out as a kickboxer, Tate first faced the public in the 2016 season of the British reality show Big Brother. It lasted six days. Tate was kicked off the show after a video surfaced showing Tate beating a woman with a belt and threatening her with violence if she “texted him again”. Tate told The Sun that the video was of the pair “acting out”. He posted a smiling selfie alongside the woman in the video and said they were still friends.
After ending his kickboxing career, Tate started an online webcam company in which he claimed to have up to 75 women working for him, some of them ex-girlfriends. In an interview with Britain’s Mirror earlier this year, Tate called the webcam business a “total scam” in which women faked “sob stories” to get men to part with their money.
Tate has recently become famous as an online personality who promises to show boys and men how to “escape the matrix” – short for how to become richer and more successful with women. Before being kicked off social media platforms, he had over 4.5 million followers on Instagram as well as 600,000 subscribers on his ‘Tate Speech’ YouTube account. Videos with his TikTok hashtag have been viewed more than 14 billion times.
Much of the Tate’s content is unrelated to women. In addition to touting get-rich advice, he is also known for his outspoken support of Donald Trump, whom he considers an exemplary “alpha male.” Tate also spoke out against the COVID lockdown and vaccine mandates, despite extensive evidence showing that vaccines are effective in preventing hospitalizations and deaths from COVID-19.
What made Tate quit social media?
Apparently, Tate’s comments about women were the reason he was kicked from Facebook, Instagram, YouTube, Twitter and Twitch. Although his political views were polarizing, many of his remarks about women were clearly sexist.
He was fired from Twitter in 2017 when he criticized the #MeToo movement and said that rape victims “bear some responsibility” for putting themselves in a position to be assaulted, a false claim that seeks to absolve perpetrators of violence on women. . When we talk about married women who, a subscription service known for sexually explicit content, Tate said he owes his partners money because they are male property. Explaining why he never let a woman drive his car, he claimed that women “have no innate responsibility or honor.”
Tate has spoken out against the MeToo movement, arguing that it does not help women and only serves to “destroy” men’s safety. In an old YouTube video, Tate said “40% of the reason” he moved to Romania was because of the more relaxed sexual assault laws.
“Andrew Tate is not very different from many other right-wing, far-right and alt-right men who have come before him,” said Luc Cousineau, co-director of research at the Canadian Institute of the Far Right. Studies. “There is nothing about this man’s discourse that is different…these mimetic talking points continue to appeal to a certain subset of the population because there is a desire to be told that it is your ‘right’ as a man to dominate and Power .”
Tate was banned from Twitter for evading a previous ban, a Twitter spokesperson told CNET. Meta kicked him off their platforms for violating community guidelines under the “dangerous individuals and organizations” clause. A YouTube spokesperson said Tate was banned from the platform after “multiple violations” of community guidelines.
What is Hustler University?
If Andrew Tate’s talk is nothing new, Cousineau said, what sets Tate apart is that he “has come up with a new way to play with the current social media environment.”
This was achieved through Hustler’s University, Tate’s online self-help course on wealth creation. It costs £39 ($45) a month, which its site claims gives access to 12 “multi-millionaire experts in their chosen field”. The course includes copywriting, e-commerce, crypto, stocks and freelancing.
According to a report by The Guardian, part of Tate’s social media presence is due to Hustler’s University’s “affiliate marketing” campaign. Members of Hustler’s University earn a 48% commission for each person they refer, the publication said, and Hustler’s University actively encourages its users to spread Tate’s outrageous content on TikTok and other social media. Polarizing videos get more eyeballs and more eyeballs means more referrals for “Hustler’s University students”.
“There are people who say, ‘Don’t give him publicity and let him fade away,'” said Deakin University’s Roose. “But it’s impacting our young men. Research that I’ve done and that others have done shows that where older men tend to be more distrustful of minority groups, younger men at a really surprising level, a significant minority, are against it.” the idea that women have the same rights as men.”
“This demographic is being taken advantage of by individuals like this.”
The move to block Tate from social media has been criticized by some. This notably includes social media personality-turned-professional boxer Jake Paul, who, while speaking out against Tate’s offensive sexism, spoke out against what he described as social media censorship.
Both Cousineau and Roose say the ban is justified.
“I understand the argument that banning people like Tate from mainstream platforms pushes them into niche areas of social media and the online space where radicalization grows,” Cousineau said. “But Andrew Tate and his ilk won’t be exposed to millions of new people and get billions of views in those niches, and the cultural impact of their rhetoric will necessarily be minimized.”