The overall European automotive market is still in the red and the European passenger plug-in market has also started to be affected. It fell 5% last month, with around 157,000 plug-in vehicles registered in July. Looking closer, plugin hybrids (-25% year-on-year) are the ones to blame for plugins falling into the red. Plug-in hybrids (aka PHEVs) saw their fifth straight month of declining sales in July, with last month’s 25% decline the biggest since August 2019. In Europe, we may have seen the peak of PHEVs.
At the same time, BEVs were able to grow by 19% last month. This is less than the annual average growth rate (+30%), but it is much better than everything around. We are seeing double-digit declines across the board.
Last month’s share of plug-in vehicles in the overall European car market was 19% (11% fully electric/BEV), with the plug-in vehicle (PEV) share remaining at 20% for 2022 (12% BEV only).
Last month’s highlight was the Fiat 500e, which took over the top spot in July, with only two models (Fiat 500e and Škoda Enyaq) repeating their top 5 presence in both June and July.
Fiat 500e wins number 1 in Europe
Let’s take a closer look at the 5 best plugins in Europe in July.
#1 Fiat 500e — The little Italian scored another record performance last month — 7,322 registrations. The Mirafiori plant is said to have a theoretical production cap of 180,000 units per year, and the fossil fuel Fiat 500 is said to be the dodo way next year, expect more record scores for the little Italian as it transitions from Europe’s best-selling city car of the ICE era to wearing the same badge of honor in the new EV era. It does this by being the default choice of EV v chic and cheap(ish) city car category. With the MINI Cooper EV being a more premium proposition, Smart moving upmarket in the next generation of city EVs to battle the MINI, and Chinese brands focusing (at least for now) on the higher end of the market, expect a Fiat EV. remain a role model in this category. Last month, the 500e’s main markets were as usual — Germany (2,973 units) and France (1,843 units) leading the way, with the UK (700) and its native Italy (781) also contributing heavily to the figure.
#2 Volkswagen ID.4 — The star of the Volkswagen Group finished the month in second place, with the German crossover reappearing in the top 5 last month thanks to 4,889 registration. With production restrictions mostly overcome and the US allocation now being produced locally, expect a higher production run of the European ID.4, helping it become a familiar face on stage. When it comes to deliveries in July, the Volkswagen EV scored best in Germany (1,440 registrations), followed by Ireland (703 registrations — July is the Emerald Isle’s biggest delivery month), Norway (649 registrations) and Sweden (516 registrations).
#3 Too bad Enyaq — Probably the most competitive model based on the MEB platform, the Czech crossover reappeared in the top 5 last month, with 6,654 registration. With the component slowdown now mostly overcome, expect the Škoda family to have a stronger second half of the year. More top 5 participants are definitely coming. In terms of July registrations, the understated EV scored best in Germany (821 registrations), followed by Norway (673 registrations) and the Netherlands (539).
#4 Volkswagen ID.3 — After a long absence, the oldest sibling of the MEB family returned to the top 5, taking the German EV 3,697 registration in July. And even if you’re no longer among the stars of the Volkswagen team, blame it on the current crossover craze and the fact that VW is more profitable with the ID.4 — hence the production focus on the bigger sibling. With Volkswagen Group production ramping up, expect the compact hatchback to have a stronger second half of the year. In July, the spiritual successor of the VW Golf shined in its home country of Germany (1,383 registrations), followed by the United Kingdom (1,000 units), Ireland saw the delivery of 396 ID.3 cars there.
#5 Renault Megane EV — Renault has high hopes for its latest EV, and the French EV earned its first appearance in the top 5 in July thanks to a record 3,549 registration (proving that the production ramp-up is in full swing). The Megane EV was the best-selling model of the Renault-Nissan Alliance, beating the group’s previous best-selling model, the Renault Zoe, which finished at #11 with 2,764 registrations. With that task accomplished, it is now up to the French a hatchback that thinks it’s a crossover to go after the VW ID.3 and become the best seller in the compact hatchback category. The next top 5 participants are sure to come. In terms of July deliveries, the stylish EV scored best in its native France (1,937 registrations), followed by Germany (752 registrations) and Italy (234).
Looking at the rest of the July table, the big highlight was Cupra Born’s record-breaking eighth position of 2,999 registrations. That’s an impressive feat considering the sporty Spaniard did it in a typically slow month (due to the holiday season). Interestingly, it was the 4th model of the MEB platform among the 8 best-selling models of July, underscoring that the German conglomerate’s EV deployment is back on track and ready to regain its leading role.
In the second half of the table, the two best performances of the year should be mentioned, with the number 12 Ford Mustang Mach-E gaining 2,755 registrations and the number 16 Peugeot e-2008 EV crossover gaining 2,538 registrations.
Also worth noting is the fact that the best-selling PHEV, the Hyundai Tucson PHEV, was up to 14th with 2,608 registrations. The other two PHEVs in the table were its cousin the Kia Sportage PHEV at #17 and the BMW 330e at #18. Will we see a top 20 table with one or two PHEV representatives anytime soon?
The Audi e-tron earns another top 20 spot, this time at #15, proving that the big Audi is immune to attempts by others like the BMW iX and Mercedes EQE to steal the lead in the full-size category.
Under the top 20, the big news is the start of production of the VW ID.5, the sportier twin of the more family-friendly VW ID.4. The sporty crossover saw 1,447 registrations in July, signaling that increased availability of components for the Volkswagen stable is finally allowing the ID.5 to continue expanding deliveries.
The Tesla Model Y recorded 1,725 deliveries in the first month of the quarter, a new personal best for the first month of the quarter, which could signal a new record performance for the crossover in September. Will we see it surpass 20,000 shipments per month by then?
Meanwhile, in the Stellantis stable, the Opel Corsa EV hatchback had 2,369 registrations last month and the Citroen e-C4 EV 1,926.
Finally, the Kia EV6 was the best-selling Kia BEV last month with 2,086 units as it benefited from the current generation change of the Kia Niro, which causes its BEV version to slow down for a while.
Looking at the 2022 rankingsthe podium position remained the same, but the Fiat 500e came close to the second Tesla Model 3, so the eventual #1 and #2 Tesla in Europe may be in jeopardy.
The three-digit jump of the Škoda Enyaq to 5th place is also worth mentioning on the front ranks, thanks to which two models of the Volkswagen Group now rank in the top 5.
The German OEM actually had big reasons to celebrate across the board, as the compact VW ID.3 jumped three places to 12th, while the Audi e-tron was up two places to 18th.
Elsewhere, the Mini Cooper EV rejoined the top 20 at #19, kicking out the Mercedes GLC PHEV. With the #20 Volvo XC40 PHEV facing serious headwinds due to the current BEV takeover, it is likely to be a prime candidate to take its place in the table curve friendly EV, we should soon have a top 20 with only 3 PHEV representatives.
In the ranking of carswith BMW (9.2%, down from 9.3%) and Mercedes (8.1%, down from 8.2%) suffering a decline in PHEV sales, seeing the competition close in on the top two spots.
In 3rd place we now have the growing Volkswagen (6.9%, up significantly from 6.4%), which overtook Tesla (6.8%) last month and is now looking to regain the lead in Europe by the end of the year.
Kia remained in 5th place with a share of 6.3%, followed by Peugeot and Audi with 5.8%. So the race for 6th place remains quite interesting.
Overall, this is a very balanced EV market, as evidenced by the fact that leader BMW only has a 9.2% share.
Arranging things by car groupThe Volkswagen Group is in first place with a share of 19.4%, up from 18.6% in June (and 17.4% in April). It looks like the dog days are over for the German conglomerate. Expect it to move above 20% share soon.
Stellantis is second and also growing, albeit slightly (now at 16.7%, up from 16.6% in June). The multinational conglomerate seems close to reaching its potential as a comfortable #1 runner-up to the Volkswagen Group, which incidentally (or not) is also its role in the overall market.
The current bronze medalist, Hyundai–Kia, regained some share (11.6%, up from 11.5%). And that’s mainly thanks to Hyundai’s good performance (it placed two models in the July top 20).
On the other hand, BMW Group No. 4 heavy-duty PHEV (11.1%, down from 11.2%) and Mercedes Group No. 5 (9.1%, down from 9.3%) lost share as they struggled switch to the BEV heavier weight sales model. . We could see the growing #6 Renault–Nissan Alliance (8.7%, up from 8.6%) benefit from the introduction of the Renault Megane EV and soon reach the German OEMs. We’ll see.
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