Stellantis September in Europe – Report on the sale of plug-in cars
With the overall European car market still suffering, a year-on-year decrease of 13% last month (year-on-year) and a decrease of 34% compared to May 2019, the European passenger plug-in market also began to be affected. It grew by only 3% last month, with around 183,000 plug-in vehicles registered in May. If we take a closer look, the hybrids of plugins (-12% year-on-year) are the ones who are responsible for the fall of plugins into red numbers. Plugin hybrids (aka PHEV) recorded declining sales for the third month in a row in May. Are we witnessing the peak of PHEV in Europe?
At the same time, BEVs rose by 20% in May. This is lower than the annual average (+ 42%), but much better than everything around it.
The share of plug-in vehicles in the overall European car market last month was 19% (11% fully electric / BEV), reducing the share of plug-in vehicles (PEV) for 2022 by one point to 20% (11% for BEV only). ).
Last month’s biggest event was the Fiat 500e, which won another best-selling title, 1,800 pieces ahead of a surprising second Ford Kuga PHEV, while the Volkswagen ID.4 took third place on the podium.
A closer look at the top 5 May plugins:
# 1 Fiat 500e – Little Italian won his second monthly best-selling title with almost a record 6,454 deliveries in May. With wrinkles appearing in competition (VW e-Up, Smart Fortwo EV, Renault Twingo EV) and Dacia Spring appealing to a more sensitive customer base, the small Fiat EV benefits from a lack of serious competition, at least until the wave of Chinese city electric cars has reached European shores. This makes it the default choice for EV vcpile (ish) & chic category of city cars. As the Mini Cooper EV is a more premium design, Smart enters the market with a new generation of urban EVs to fight the MINI, and the fossil-powered Fiat 500, which will end its career next year, expect the Fiat EV to remain the reference model. that overcomes. in the category. Last month, the main markets were usual – Germany (1,834 units) and France (2,129 units), with the United Kingdom (600) and native Italy (749) also making a significant contribution to the result.
# 2 Ford Kuga PHEV – The Euro-spec version of the Ford Escape PHEV has become one of the few exceptions to the PHEV outage, with the Spanish plugin hybrid model jumping to second place in May thanks to 4,668 th most common registration. (The second best-selling plug-in hybrid, the BMW 330e, only appears at number 16, about 800 lag behind.) The reason for the success of this somewhat inconspicuous crossover? I believe that market availability (price plus fleet offers) can have a lot to do with it. In terms of May performance across the continent, the Ford model had the best score in Germany (1,948 units), followed
Denmark Sweden, where it recorded 717 deliveries, well before 274 registrations in neighboring Denmark, a market known for its love of compact crossover.
# 3 Volkswagen ID.4 – The German crossover was 3rd in May, p 4,652 th most common registration, exceeding expectations (and the rest of the Volkswagen Group models) and suggesting that the worst of its production restrictions are over. He is definitely preparing for a stronger second half of the year. Given that production constraints (lack of chips, supply interruptions in Ukraine, limited battery supply stále) and the need to share production capacity with an expanding range of MEB-based models are still being felt (the recent launch of the Volkswagen ID.5 is one example) Don’t expect him to perform for a gold medal in the short term, but a steady presence in this top 5 should be a matter of course. In terms of May performances, the Volkswagen star crossover had the best score in Germany (1,665) and is also a success story in Norway (915) and neighboring Sweden (658). The United Kingdom (500) has also proved to be a significant market.
# 4 Peugeot e-208 – Probably due to the increased availability of batteries, the French EV increases its performance. It got a record 4,619 registrations in May and won the subcompact / B segment category. The stylish hatchback ended the month with a lead of 1,000 over the # 7 Opel Corsa-e (another Stellantis model) and the # 8 Renault Zoe. Will the Peugeot model steal Renault’s main rival Zoe thunder and become the best-selling in the B-segment in 2022? In terms of last month’s performance, the main market for the e-208 was its native France (1,668 registrations), followed by Germany (758 registrations), the Netherlands (507) and the United Kingdom (500).
# 5 Dacia Spring – A small Sino-Romanian crossover reappeared in the top 5 s last month 3,857 th most common registration. The cruising speed of the model seems to be around 3,500 units / month, which is not enough to be a disruptor, as some would hope, but still a significant volume. Back to the May deliveries Ordinary-Jane EV had the best score in France (1,357 registrations), followed by Germany (1,326 units) and its domestic market – 426 registrations in Romania. in addition friendly to city car Italy recorded 270 deliveries.
Looking at the rest of the May table, the big highlight was that all four record performances belonged to the Stellantis models. In addition to the aforementioned Peugeot e-208, the Opel Corsa-e received a record 7,603 registrations, allowing the conglomerate to win # 1 plus # 2 in this category. In the above segment, the Jeep Compass PHEV had a record 17 record 2,915 registrations, while the Citroen e-C4 EV celebrated its first position in the top 20 with a record 2,621 registrations. Add to that the nearly record # 1 Fiat 500e and presence in the # 19 Peugeot 3008 PHEV and we have 6 Stellantis models in the top 20 from 5 different brands – four of which had record performance. This month can therefore only be considered positive for the conglomerate. This brings us back to the basic formula in this industry: more batteries available = more sales.
Elsewhere, the Audi e-tron placed in the top 20, while the Mini Cooper EV was # 12 with 3,035 registrations.
Under the top 20, the big news is the start of production of several models, such as 2,392 registrations super sporty Cupra was born. Cupra Born benefits from the release of production restrictions at Volkswagen’s plants. There are also 2,062 BMW i4 registrations, the first decent month for the new BMW fastback. Meanwhile, the important Mercedes EQE (1,065 registrations) continues to grow and soon strives to reach the delivery level of the Audi e-tron (2,892).
Finally, we saw the first volume month of the long-awaited Renault Megane EV (775 units) and Volkswagen ID.5 (952).
Looking at the ranking 2022, the highest positions remained the same. The two Teslas for the mass market were stable in leadership positions, which in itself is a performance given the drought in Model 3 deliveries (355 units) and the slow start-up of the Giga Berlin, with only 1,118 Model Y deliveries in May.
The Fiat 500e gained a rare advantage in the competition for the best-selling other than Tesla. VW ID.4 will hardly get a little Italian from the position of a bronze medalist!
The first change of position occurred to # 7. The Peugeot e-208 EV jumped three positions to # 7, beating Renault Zoe and Hyundai Kona EV, the biggest rivals. This has enabled Peugeot EV to become the new leader in the B-segment / subcompact category, which means that Stellantis now has a leading position in both the A-segment / city car category (Fiat 500e) and the B-segment / subcompact category. (Peugeot e-208 EV). It’s not bad, is it?
Elsewhere, the Škoda Enyaq continues to climb the rankings, now 10th, while Dacia Spring jumped to # 11.
It is also worth mentioning the BMW 330e, which climbed to 15th place due to declining sales of PHEV, while the Mini Cooper EV returned to 19th place.
In the ranking of carswhile Tesla (6.9%, down from 8.4%) suffers from production restrictions and Mercedes (8.6%, down from 8.9%) suffers from a decrease in sales of PHEV, BMW (9.4%, a slight increase from 9, 3%) strengthened its leading position.
Kia is in 4th place (6.4%), followed by the reviving Volkswagen, now 5th with a 6.1% share, an increase of 5.8%.
With Peugeot and Audi by 5.9% and Volvo with 5.8%, the fight for 6th position will be quite interesting. This is a highly balanced EV market, as evidenced by the fact that the leading BMW has less than a 10% share.
Arranging things according to the automotive group, Volkswagen Group ranks first with an 18.1% share, an increase of 17.4%. It seems that the dog days for the German conglomerate are over.
Stellantis is in second place and is also growing (now at 16.1%, compared to 15.3%). The second conglomerate is competing and one wonders how far it can go. Can it threaten Volkswagen’s # 1 position?
The current bronze medalist Hyundai-Kia (11.7%, down from 11.8%) has somewhat lost its lead over the # 4 BMW Group (11.5%, up from 11.3%), but still has a slight lead. In fifth place is the Mercedes-Benz Group (9.8%, a decrease of 10.1%). It is far ahead of the sixth Renault-Nissan alliance (8.4%).
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