More than 10 years ago, I wrote my first articles about Tesla here CleanTechnica. Specifically, I wrote about the upcoming Tesle Model S and then about the start of Model S deliveries on June 22, 2012. I told myself that I would take the opportunity of this important birthday to look at what has changed in those 10 years. .
But first, let’s go back a little further. While my first articles on Tesla were about the Model S, which was already sold out in November 2011, and the Model S awards came out in December 2011, others CleanTechnica The authors addressed Tesla’s early collaboration with Toyota in May 2010 and July 2010 – Tesla provided courage for the popular Toyota RAV4 EV. (Ironically, more than a decade later, we’re still missing the truly domestic RAV4 EV.) In addition, in October 2011, Charis Michelsen wrote about the ingenious idea of packaging the Model S with small, mass-market Panasonic batteries. There are a few terms that are worth exploring again.
First, there has always been a huge interest in fun, exciting and innovative Tesla vehicles. Critics also emerged, arguing the opposite – that consumer demand for electric cars was insufficient and Tesla would go bankrupt as a result. It is interesting to reflect on this fact and all the statements we have seen along the way, and at the same time to realize how much Tesla’s production and sales have grown during that time.
Second, there is no doubt that Tesla could simply become the manufacturer of the electric drive under the hood, which was supplied by the older OEM. Theoretically, it could be decent business. Naturally, this would not lead to anything close to the scope and influence that Tesla achieved 5 years ago, let alone today. It would also not be in line with Tesla’s main mission – to speed up the transition to electricity and sustainable energy. as much as possible. This could speed up the transition somewhat, making it easier and cheaper for older carmakers to incorporate hybrid and fully electric variants, but it would not put pressure on carmakers, regulators or politicians to take massive, compelling and popular electric drives really seriously. . vehicles. CEOs of older OEMs who he didn’t want to speed up the transition – who wanted slow down transition – would remain in the driver’s seat. And that would be a disaster.
Ironically, it was basically the cynical “compliance EV” approach of Toyota and Daimler that helped Tesla survive and grow at this young age.
For some fun and a return to another era of electric cars, read my article from 2019 “50 Ways to Slow Down the Electric Vehicle Revolution – A Complete Guide for the Idiot”, which is an update to my 2016 article “22 Ways to Delay the Electric Vehicle Revolution”. “One of the biggest things that has changed in the 10 years since the launch of the Model S is that older carmakers have moved from inventing a variety of reasons why electric cars are not the future (and have so much concern for consumers). is actually trying to produce the best electric cars on the market. I do not think that there is a car manufacturer today who does not realize that the future of the car industry is electric. Heck, 21% of new car sales in Europe and 31% in China are now plug-in sales, and the share of fully electric cars is growing rapidly. In short, we have moved from almost no car manufacturers who do not want to make electric vehicles to all those who want to be at the forefront of electric vehicles. (Naturally, you are not a leader if you do not led.)
The Model S is still one of the leading electric cars on the market, if not the technologically leading electric car (at least there is much more debate about it now). It is also still charged with thousands of small batteries (only slightly larger and self-developed). By the way, the first Model S to recently cover 1 million miles has reached this milestone. The batteries reportedly lasted phenomenally. However, the owner went through 7 electric motors and is on his own 8. Perhaps the biggest disappointment is that the first engine lasted by far the longest (778,000 kilometers), while the next 6 each lasted only about 200,000 kilometers (~ 124,000 miles), and Tesla indicated that it didn’t seem to have a solution. extend engine life.
Right at the beginning, in 2012, there was a lesson that it would be wise to learn about then – it is often not a great idea to bet against Elon Musk. Musk won a $ 1 million bet with automotive journalist Dan Neil when the Model S came on the market because Neil was convinced that “the Model S could [not] be built within the technical specifications set by Mr Musk by the end of 2012. ”And that was far from the case. Model S arrived in June! (Musk donated $ 1 million to charity even though he won the bet.) Thinking of the billions and billions to billions of dollars that went into shorting Tesla’s stock. [NASDAQ:TSLA] Over the years, an early bet on the Model S seems to be particularly relevant. (This doesn’t mean that Musk is wrong – there is a significant list of predictions that Musk was also wrong about. However, when it comes to betting on Tesla vehicles, Tesla engineering and Tesla’s business success, I can’t say I’d ever advise.)
As for Tesla itself, the biggest changes in the past decade have been the fact that Tesla has achieved its dream of producing a low-cost, mass-sold electric car (Tesla Model 3) and even a more mass-selling electric crossover / SUV (Tesla Model Y). Honorable mentions would be Tesla Full Self Driving (but let’s wait until it actually reaches its goal at the robotaxi level), the introduction of Tesla Semi and Tesla Cybertruck (although we have to wait for them to come on the market again), and the massive scale and rapid growth of its factories. and battery production (although in reality it is only the other side of the coin than the Model 3 and Model Y).
Across the industry, in addition to switching to electric propulsion units, there has also been a mandatory shift to make cars more interconnected, culminating in good wireless updates; there has been a big improvement in the information and entertainment systems in which Tesla still leads (unless you count a few Chinese cars that are at more or less the same level – some say better, some don’t); and there is a race for fully autonomous management that is warming up.
I’m sure there are a lot of other things that people may notice, but these are the changes that have highlighted me over the last decade. The last point I would like to emphasize is the policy on emissions from transport around the world. In Europe and China, and gradually elsewhere, politicians have called for car manufacturers to take this seriously in reducing emissions. For several years now, the world’s largest car manufacturers have been putting together pressure on policymakers to weaken rather than strengthen these policies. Tesla has made it clear that electric cars can be an extremely competitive, exciting and mass market. For all policymakers who were unsure whether to accept the excuses of older car manufacturers about why they could not switch to electric cars quickly and why consumers did not want them, these concerns exploded in Tesla’s popularity and especially its high-volume Tesla. Model 3. The company and its breakthrough product have given policy makers around the world the belief that the automotive industry can really do more. It all started with the great design, construction, production and popularity of the Tesla Model S ten years ago.
Oh yeah, what about those hydrogen fuel cell cars?
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