With continuing destruction and darkness in the overall European automotive market, a decline of 21% last month and the lowest April in more than 30 years (apart from Covid-hit in April 2020), the European passenger plug-in market began to be affected. It fell by 1% last month, with around 159,000 plug-in vehicles registered in April. Plugin hybrids (-14% year-on-year) were to blame for plugins falling into the red, while BEVs rose 15% in April.
The share of plug-in vehicles in the overall European car market last month was 19% (10% fully electric / BEV), while the share of plug-in vehicles (PEV) for 2022 remained at 21% (12% only for BEV).
The highlight of the month is the first win # 1 and # 2 Stellantis. The Fiat 500e won its first Best Seller title with a lead of 1,800 over the second Peugeot e-208, while the Czech Skoda Enyaq took the podium.
Take a closer look at the top 5 April plugins:
# 1 Fiat 500e – Little Italian won his first monthly Bestseller title with a strong performance 5,593 th most common delivery in March. With wrinkles from the competition (VW e-Up, Smart Fortwo EV, Renault Twingo EV) and Dacia Spring reaching a more sensitive customer base, the small Fiat EV benefits from a lack of serious competition, at least until the upcoming wave of Chinese city electric cars reaches European shores. This makes it the default choice for EV vcpile (ish) & chic category of city cars. With the Mini Cooper EV being a premium design, Smart enters the market with a new generation of urban EVs to fight the MINI, and the fossil-powered Fiat 500 ending its career next year, expect the Fiat EV to remain a reference model that overcomes. in the category. Last month, the main markets were Germany (1,827 units), France (1,737 units) and the United Kingdom (480), while Fiat EV had meh month in his native Italy (494 units).
# 2 Peugeot e-208 EV – After a rather long absence, the French EV reappeared in the top 5 s in April 3,775 th most common registration, which allows her to win silver and gives Stellantis the first gold + silver victory in Europe. With the main rival Renault Zoe already looking tired, the stylish Peugeot wants to become a reference in a new category. Can it be pulled out? Let’s go back to the April performances, Peugeot’s electric player star had the best score in his native France (1,375), but he also finds results in Germany (672), Great Britain (610) and the Netherlands (324). ).
# 3 Škoda Enyaq – The Czech crossover was in April 3rd s 3,721 th most common registration, exceeding expectations (and the rest of the Volkswagen Group models). Will the Škoda crossover remain among the best-selling in the coming months? It’s too early for that. Due to production restrictions on the left and right (lack of chips, supply interruptions in Ukraine, limited supply of batteries…) the next few months will be challenging, but Skoda is known for insufficient promises and excessive supplies, so it would not be surprising if the Czech Republic became Volkswagen’s best-selling electric car in Europe. Back in April, this Škoda family crossover has the best score in Germany (1,030 units) and is also a success story on the Dutch market (869 units). The Škoda EV is also popular in Scandinavia. There were 485 registrations in Norway and 259 in Sweden.
# 4 Kia Niro EV – Korean
tall truck crossover is still a certain value in the EV arena. He does not stand out on any particular subject, but also has no weaknesses, which contributes to his lasting success, even if his successor is on his way. In April it had 3,513 th most common registration, making it the best-selling Hyundai-Kia model last month. In terms of last month’s performance, the main market for the Niro EV was Sweden (670 registrations), followed by the United Kingdom (620 registrations), Germany (544) and France (516). This is a fairly balanced distribution between several markets.
# 5 Dacia Spring – A small Sino-Romanian crossover reappeared in the top 5 last month 3,461 th most common Registration, as Covid-related locks in China disrupt local production, the next few months will be an obstacle for Dacia EV. Will his supplies dry up, or will he stay uninjured and gather the next 5? Back to April deliveries Ordinary-Jane EV had the best score in France (1,568 registrations), followed by its domestic market – 506 registrations in Romania – while the very important German market (499 registrations) also had significant volumes, as in city car friendly Italy (372).
Looking at the rest of the April table, it was a tight race in the PHEV category, with the Ford Kuga PHEV # 6 narrowly winning the monthly title ahead of the surprising # 7 Mitsubishi Eclipse Cross PHEV. The Japanese model not only broke its own record, but also secured Mitsubishi’s best result in Europe in more than two years. The compact crossover is still far from the 8000+ unit scores of Outlander’s PHEV highlights, but the successor to the SUV is trying to bring Mitsubishi back out of the abyss and the Japanese carmaker really needs a success story if it wants to stay in Europe. Eclipse Cross PHEV could be a last chance for Mitsu to stay here….
In the second half of the table, SAIC’s MG eHS crossover continued to flash, allowing him 11th place, while Audi e-tron recorded another top 20 finish.
Under the top 20 is a big news of the landing of the Mercedes EQE. With 625 pieces already on sale, it surpasses its larger sibling Mercedes EQS (609 pieces). The German carmaker is betting on its new, more efficient electric car to remain the category leader after the transition to an electric car. Because the Audi e-tron is currently overtaking squirrel with vision problems BMW iX, EQE is set to increase production over the rest of the year to be able to beat e-tron in the full-size European category next year. (The global title will be a completely different story, considering that Chinese bestsellers already number over 100,000 copies a year.)
Several other models deserve mention. The positive month for Stellantis is that the multinational conglomerate has placed 5 models from 4 different brands among the top 20. The Citroen e-C4 EV received a record 1,992 registrations. We can see the French hatchback disguised as a crossover soon on the table. And postmodern Lynk & Co 01 PHEV also recorded a record month with 2,137 deliveries, with the Chinese crossover trying to replicate MG eHS’s success in Europe. Of course, it would help if the L&K model were present in more markets across Europe….
Looking at the ranking 2022, the highest positions remained the same. Two Tesla for the mass market were stable in leading positions, while the Fiat 500e gained a rare advantage in the race for the best-selling outside Tesla. We could see little Italian as bronze at the end of the year!
The first change of position took place in # 6, when the Ford Kuga PHEV overtook the Peugeot 3008 PHEV in the lead of the plug-in hybrid category. The Ford model is well placed to restore the PHEV title for 2021.
Elsewhere, the two peaks of the month were the Peugeot e-208 EV and the Škoda Enyaq. Thanks to a strong April, everyone jumped 5 positionswith the French EV in 10th place and the Czech in 11th place.
Also worth noting is the Kia EV6, which is rising by one position to # 17, and expect the Korean EV to climb several more positions in the coming months.
As another measure of the disruption that is taking place right now, we can see that the traditional category leaders in the overall market (segment A – Fiat 500; segment B – Renault Clio; segment C – VW Golf; segment D – BMW 3 Series; E segment – Mercedes E-Class), it seems that only the first of them will survive the transition to electric cars as the category leader. In the category immediately above, Renault’s EV sibling Clio, Zoe, looks tired and can’t stay in the # 1 position in the category. Hyundai Kona EV and Peugeot e-208 look like safer bets on this year’s title. Renault has high hopes for the future Renault 5, which is due to land in 2024, but I’m afraid the new retro tasteful EV will be too small to win the best-selling title.
In the compact car category, the VW ID.3, the spiritual successor to the VW Golf, proves to be a loser, with the German electric car now at # 19. Expect the VW ID.4 to win this year’s title, a model that is said to have a strong second half of the year. In this case, the trophy should remain within the Volkswagen family, but in the hands of the ID.3 crossover sibling, which is also a sign of the present – crossovers are increasingly preferred over regular hatchbacks.
In the middle category, the finished hell broke loose. Not only that Bimmer only 4th, behind both Tesla and Hyundai Ioniq 5, but in the overall market Tesla Model 3 exceeds sales of the BMW 3 Series, including fossil fuel units! And with the Kia EV6 and Polestar 2 regularly outperforming it, it’s no wonder the BMW midsizer fails even more. With the BMW i4 failing to reach significant levels, BMW will have a hard time restoring what was once its bread and butter market. Some would even say that BMW is f … – So in trouble.
Finally, in the full-size category, it depends a lot on the career of the Mercedes EQE. The trophy is still held by the Audi e-tron, but the question remains how fast Mercedes will strengthen the EQE and how big Audi will withstand future attacks by the new Mercedes EV.
In the ranking of cars, with Tesla (8.4%) off-peak, BMW (9.4%, up 0.3%) took first place. Mercedes (8.9%) followed him and left Tesla in 3rd place by the end of April.
Kia is now in 4th place (6.4%, up 0.4 percentage points), ahead of Volvo, now fifth, with a share of 6%.
Given that Peugeot, Volkswagen and Audi have both 5.8%, the fight for 5th place will be quite interesting. This is a very balanced electric car market, as evidenced by the fact that the BMW leader has less than a 10% share, as well as the fact that no brand has managed to place more than two models in the April Top 20. Completely different from the Chinese electric car market.
Arranging things according to the automotive groupThe Volkswagen Group leads with a share of 17.4%, which is a decrease of 0.1 points. Stellantis, which surpassed the Volkswagen Group in April, is in second place (15.3%, up 0.6 points). The second conglomerate is gaining a leading position due to the invasion of Ukraine, which has hit the Volkswagen Group in particular because it is dependent on Ukrainian harness suppliers. Stellantis came mainly from Morocco. In the next few months, the distance between them could be even shorter.
The current bronze medalist Hyundai-Kia (11.8%, an increase of half a percentage point) gained a bit ahead of the # 4 BMW Group (11.3%, an increase of 0.2). In fifth place is now the Mercedes-Benz Group (10.1%), which benefited from Tesla’s “monthly holiday”.
Given that the US has been the grass of Tesla for years and BYD is strengthening its control of the Chinese market, hypothetical 3rd giant OEM The era of electric cars, the Volkswagen Group is watching its weakening in the European market weaken. In order for the German conglomerate to remain at the same level as the other two, it needs to recover in its domestic market (Europe). Will he be able to do it? Hmmm…
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